19 July, 2008

Amazon Kindle to target $5.5 billion Text Book Market


We just told you about those Kindle rumors, about how 2 new models were coming up. Now we hear that maybe the large screen (probably 8.5×11) model has ulterior motives, to target the college/university text book market. This market is for around $5.5 billion dollars in the US alone. Lugging along heavy text books is a major issue with all students. May be this can offer an apt solution McGraw-Hill Education, for example, publishes 95% of their books electronically as well as in print. But there is no compelling device to read them on. A new large screen kindle will be a wonderful idea. The battery life is much longer than most electronic devices, and carrying a large Kindle is swankier and practical than carrying heavy books.

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